Google Analytics Setup

Google Analytics setup involves configuring the tool to track website performance and user behavior. Key steps include:

1. Create a Google Analytics Account: Set up an account and property for your website.
2. Install Tracking Code: Add the provided tracking code to your website's pages, either manually or through a tag manager.
3. Set Up Goals: Define goals (like form submissions or purchases) to track conversions.
4. Link Google Search Console: Connect Google Search Console for more detailed search performance insights.
5. Configure Views & Filters: Set up different views for data segmentation and apply filters to exclude internal traffic.

Once set up, Google Analytics helps track website traffic, user behavior, and conversions to inform SEO and marketing strategies.